Ameya Maintenance Services
Transforming Spaces with Nature's Touch
Timeline
6 weeks
Role
Designer & Developer
Tools
.png){kind=small}
Brief Overview
Ameya Maintenance Services (AMS), a trusted horticulture and landscaping firm in Karnataka, approached me to build their brand identity and online presence through a new logo, website, and key brand assets.
Design Process
- Discovery Phase
I began by understanding AMS’s values, target audience, and business goals. This included in-depth discussions with the team to capture their vision and expectations. I began by understanding AMS’s values, target audience, and business goals. This included in-depth discussions with the team to capture their vision and expectations. I began by understanding AMS’s values, target audience, and business goals. This included in-depth discussions with the team to capture their vision and expectations. I began by understanding AMS’s values, target audience, and business goals. This included in-depth discussions with the team to capture their vision and expectations. - Research
Analyzed competitors and industry trends to create a modern yet timeless design that reflects AMS’s expertise in landscaping and horticulture. - Wireframing & Prototyping
Drafted wireframes for the website and iterated on designs based on client feedback, ensuring alignment with their brand identity. - Implementation
Developed the website using Webflow with a user-friendly interface, ensuring responsiveness across devices. Added features like project detail pages to showcase AMS’s work effectively.
Key Features
- User-Centric Design The website prioritizes ease of navigation, with clearly defined sections for services, projects, and contact information.
- Project Detail Pages: Each project includes an overview, images, features, and scope, allowing visitors to explore AMS’s expertise.
- Responsive and SEO-Friendly: The site is optimized for all devices and search engines, enhancing accessibility and visibility.
- Contact Form: A streamlined form to facilitate inquiries and client connections.
Simple Easy navigation with Top Bar
Use of relatable graphics with text to increase effectiveness of information showed
also increasing aesthetic appeal
also increasing aesthetic appeal
Project Detail pages with lots of imagery to convey work done by the Client
Carousel to show the project and site progress over the years
Scope
Logo Creation
Website Design & Development
Other brand Identity creation is a WIP
Logo Design Ideation Process
The logo was crafted to embody AMS’s core values of growth, care, and professionalism. The design process included:
- Exploring symbols associated with nature, growth, and sustainability.
- Combining these elements with clean, modern typography.
- Iterating on color palettes to reflect freshness and vitality, with shades of green and earth tones dominating the final design.
Sketching and Ideation
Final Logo Variations
Final Designs
Splash Home Screen with bright Imagery
Contact page for potential clients to engage with the business.
Fixed left section with key business features and vertical scroll with images representing services
Key project features with relevant quirk images to keep it fun and light
Theme
The overarching theme of the branding and website is "Cultivating Growth, Naturally." This aligns with AMS’s mission to enhance landscapes while promoting sustainable practices. The visual theme integrates natural elements like foliage patterns, earthy colors, and clean layouts to echo their work.
Take a look at the Website !
See It In Action
